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- What according to you makes a brand `hot’?
Consistency, quality, unique offerings and the ability to continuously connect with the customers at all stages will keep a brand buzzing always.
- Ways in which you connect with the new age customer?
Millennial and social media are inseparable today.
Maintaining the right connect with the new age customer with the help of social media tools like Facebook, Instagram, Snapchat, Twitter, etc.
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has become absolutely imperative. Millennial also identify strongly with causes, so creating a cause around some products will make the campaign hot.
- Technological boom is the talk of the town. More and more brands are investing in automation tools, AI and content marketing to name a few.
How do you think technology can keep a brand hot?
A brand has to keep up with technology to remain in sync with the times. Think of tech as an enabler rather than a destroyer, build your product portfolio accordingly and take help of tech wherever re