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Berthold Löffler Edit Profile
also known asBertold Löffler
artisthistoriangraphic designer
Berthold Löffler was an Austrian historian and artist, as well as graphic designer.
He was a representative of the Art Nouveau art movement.
Background
Löffler was born in Vienna, Austria, on September 28, 1874.
Education
Berthold Löffler studied at the school of the Gewerbemuseum (Craft Museum) in Reichenberg, in his native Bohemia, between 1888 and 1890.
Then he moved to Vienna to study at the School of Arts and Crafts (now University of Applied Arts Vienna) from 1890 until 1900.
Career
Starting from 1900 Löffler was self-employed.
Berthold loffler biography of william
He was a pivotal figure in the later development of the Wiener Werkstätte (Vienna Workshop). It was the art and design collective established in 1903 by Josef Hoffmann and Koloman Moser. The Workshop pursued the ideal of the Gesamtkunstwerk (total artwork), a unification of artists and craftsmen